Top Ten Mistakes In Advertising: #3 Identify Your Target Group
As we saw in articles 1 & 2, we talked about testing and about the critical importance of identifying each and every ad you prepare. Those should be the foundation for everything that goes out to the marketplace. One challenge that I’ve run into on a number of occasions is that my clients have considered themselves to be the target
Read moreDrones are the ultimate Internet of Things (IoT) play toy for the enterprise
Surely you’ve caught some of the excitement about drones for enterprise use. Packages and communications delivered to the world by these ultimately mobile IoT fliers. Heavy VC investment in commercial and supply chain drone applications could drive this sector to be worth as much as $13 billion by 2020. We all remember Amazon teasing a drone-delivery future in this now-famous ad from
Read more6 Employee Benefits Every Company Should Provide
Why do some companies thrive with top talent while others struggle to find decent employees? Why do companies like Google receive thousands of resumes from job seeking applicants each year, while other companies struggle to bring in top talent and decent employees and then see high turnover? One of the keys could be in the benefits that your company offers
Read moreLife in the Digital Briar Patch: What happens when you get a Bad Internet Reputation?
If you been around the digital space long enough you know you will learn something new all the time. It is an endless learning cycle and it keeps your instincts sharp as the digital space is still a can of worms as you never know what’s going to happen. One problem that I have encountered that is growing, is what
Read more4 HR Trends Emerging in 2019 – ARTIFCIAL INTELLIGENCE, Remote Workers, Candidate Power and Proactive Recruiting
The Canadian business landscape is constantly changing. The HR trends of 2019 will see the further integration of AI in the workplace, alternative working arrangements becoming increasingly common, a shift in power to job seekers and the need to rethink recruitment to find the best candidates. Adapting to these trends will allow businesses to hire the best workers and meet
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