Over 240 million people worldwide turn to Twitter every day to talk about things that interest them, even more now that politicians and celebrities have become a more active participants. They might be interacting with a trending topic, such as the US elections, learning about other world events, talking about their day-to-day life, or interacting with brands like yours.

Being a business on Twitter is about creating and capturing these conversations. You might leverage Twitter to share details on a new product, a behind the scenes look at your process or helpful tips that can, in turn, boost your presence. You might even convey your brand’s personality by sharing other news from your industry or adding an opinion to an existing topic.

As a business, the goal is to obtain followers by adding value to the Twitter network. By building followers, you can expand on existing customer relationships. And develop new leads all while building a visible presence. Almost every major brand has a presence on Twitter and each with their own unique goal. But at the core, the biggest benefit to being on Twitter is having another channel to educate and engage with current and potential customers. Now, before you dive into starting or expanding your Twitter presence, it’s important to note that Twitter is a very timely network. It requires a willingness to commit to frequent posts. Otherwise, your brand runs the risk of looking stale and unengaged.

Customers enjoy interacting with brands on Twitter. They love to give a shout out for a job well done, just as much as they like to know that you’re responsive to questions, should issues arise. So, the first step for any business is to determine if you’re willing to commit the necessary resources to maintain your presence on Twitter. As a starting point, decide to interact once or twice a day, until you see what works best for your particular business.

With the right level of committment, businesses can see great result. Twitter claims that people are 72 per cent more likely to make a future purchase from a business after they follow or interact with them on Twitter. We’ll tell you more on Twitter and other mediums in future issues so stay connected with us!