Using Market Analyses to Drive Business growth

By Arlene Allen, Contributing writer Successful businesses have extensive knowledge of their customers and competitors and a deep understanding of the market they are operating in. Whether you’re launching a new product or service or are looking to boosts your performance with existing products or services, a market analysis is the first step in equipping yourself with the right information

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SOCIAL MEDIA MARKETING – TO TWEET OR NOT TO TWEET

Over 240 million people worldwide turn to Twitter every day to talk about things that interest them, even more now that politicians and celebrities have become a more active participants. They might be interacting with a trending topic, such as the US elections, learning about other world events, talking about their day-to-day life, or interacting with brands like yours. Being

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