Helping business succeed in the digital age
Helping business succeed in the digital age
The Marketing ROI channel will provide marketing advice to readers to help grow their business. We will have industry experts providing advice to how stretch your marketing and advertising dollar with the right marketing mix that includes traditional, email and digital options. Dennis Kelly, an ad industry vet of over 20 years will a featured writer.
As we saw in articles 1 & 2, we talked about testing and about the critical importance of identifying each and every ad you prepare. Those should be the foundation for everything that goes out to the marketplace. One challenge that I’ve run into on a number of occasions is that my clients have considered themselves to be the target
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If you been around the digital space long enough you know you will learn something new all the time. It is an endless learning cycle and it keeps your instincts sharp as the digital space is still a can of worms as you never know what’s going to happen. One problem that I have encountered that is growing, is what
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As we saw in article number one, Testing remains front and centre the most important, powerful and effective thing you can do to help your advertising. Regardless of the budget, the message, or the media placement you make. Testing Is Advertising. You need to test and test and keep testing because there is going to be an opportunity for improvement,
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It strikes me that there are endless opportunities out there for you to showcase your product or service using just about any form of media, and that’s fantastic. There is no shortage of media players in this media buffet. What I found the most powerful is utilizing all of those resources to their respective individual and then collective advantages. Sometimes
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By Arlene Allen, Contributing writer Successful businesses have extensive knowledge of their customers and competitors and a deep understanding of the market they are operating in. Whether you’re launching a new product or service or are looking to boosts your performance with existing products or services, a market analysis is the first step in equipping yourself with the right information
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