Helping business succeed in the digital age
Helping business succeed in the digital age
The Marketing ROI channel will provide marketing advice to readers to help grow their business. We will have industry experts providing advice to how stretch your marketing and advertising dollar with the right marketing mix that includes traditional, email and digital options. Dennis Kelly, an ad industry vet of over 20 years will a featured writer.
As with all companies, they have had to pivot to survive in the new market environment and here is the story on how the Canadian Online Publishing Awards (COPA) was re-Invented into an online event from a live party that will be held on February 4, 2021. While online video communications has become the go to method of having meetings
Read more
The digital lifestyle is now mainstream as the Generation Xers (40-55) are now the biggest consumer market in Canada and this generation was the first to buy online. Millennials or Generation Y (25-40), was the generation where a smartphone was their best friend growing up. Baby Boomers are now third in size (55+) according to the latest data from Happyfication,
Read more
The art of story telling is revealed in this romantic history of the creation of the Winnie the Pooh character that is a cultural icon. The exhibit shows the early work of the writer Alan Milne and how he created a children’s story based on the real life adventures of his son Christopher Robin. Partnered with an illustrator, E.H. Shepard,
Read more
Hey if you need a mental break to replenish your creative juices , you can take a virtual tour of the Illusion: Art of Magic that is being held at the Art Gallery of Ontario (AGO) in Toronto since February. This is a poster collection from the golden era of magicians (circa 1890 -1930). This was the era where posters were
Read more
The challenges today for marketers today in a Covid world has seen a rise in digital consumption of all media and increased purchases online, where the smartphone is now the primary device for all things digital. In the day before digital it was a little simpler to do advertising through television, radio, out of home and print (magazine and newspapers).
Read more