Helping business succeed in the digital age
Helping business succeed in the digital age
The Marketing ROI channel will provide marketing advice to readers to help grow their business. We will have industry experts providing advice to how stretch your marketing and advertising dollar with the right marketing mix that includes traditional, email and digital options. Dennis Kelly, an ad industry vet of over 20 years will a featured writer.
In the first three articles of this series, I think we have been very insistent at laying some groundwork for you, and I hope you’ve taken them to heart. It’s taken me 30 plus years to get to that level of understanding and you’re able to absorb it in only ten articles. Good for you. That’s fantastic. The history of the
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As an marketer, data is critical. For email publishers today, it’s more critical than ever to focus on what this data tells you about the subscribers on the other end of the send button – and understand what “makes them click”. If you’re seeing low or declining click-through rates for your emails, you may need to present your content in
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As we saw in articles 1 & 2, we talked about testing and about the critical importance of identifying each and every ad you prepare. Those should be the foundation for everything that goes out to the marketplace. One challenge that I’ve run into on a number of occasions is that my clients have considered themselves to be the target
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If you been around the digital space long enough you know you will learn something new all the time. It is an endless learning cycle and it keeps your instincts sharp as the digital space is still a can of worms as you never know what’s going to happen. One problem that I have encountered that is growing, is what
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As we saw in article number one, Testing remains front and centre the most important, powerful and effective thing you can do to help your advertising. Regardless of the budget, the message, or the media placement you make. Testing Is Advertising. You need to test and test and keep testing because there is going to be an opportunity for improvement,
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