Helping business succeed in the digital age
Helping business succeed in the digital age
The Marketing ROI channel will provide marketing advice to readers to help grow their business. We will have industry experts providing advice to how stretch your marketing and advertising dollar with the right marketing mix that includes traditional, email and digital options. Dennis Kelly, an ad industry vet of over 20 years will a featured writer.
The art of story telling is revealed in this romantic history of the creation of the Winnie the Pooh character that is a cultural icon. The exhibit shows the early work of the writer Alan Milne and how he created a children’s story based on the real life adventures of his son Christopher Robin coupled along with an illustrator, E.H.
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Hey if you need a mental break to replenish your creative juices , you can take a virtual tour of the Illusion: Art of Magic that is being held at the Art Gallery of Ontario (AGO) in Toronto since February. This is a poster collection from the golden era of magicians (circa 1890 -1930). This was the era where posters were
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The challenges today for marketers today in a Covid world has seen a rise in digital consumption of all media and increased purchases online, where the smartphone is now the primary device for all things digital. In the day before digital it was a little simpler to do advertising through television, radio, out of home and print (magazine and newspapers).
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The term marketing automation has been hyped as a solution to increase the sales output of your marketing activities. This suggests you can get a factory like output to sales if using marketing automation techniques in your marketing processes. After checking out a few white papers out there on the topic, I have come to the conclusion that automation is
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If 2020 has taught us anything, it’s to expect the unexpected. Now more than ever, it’s evident that a thorough crisis communications plan must include how your organization will manage a major local, national or worldwide event. While most of these events are out of anyone’s control, PR professionals do have control over the response and action their brands take
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