Marketing ROI

Creative Inspiration – “Illusions – The Art of Magic “ Poster Collection

September 28, 2020 Site Administrator

Hey if you need a mental break to replenish your creative juices , you can take a virtual tour of the Illusion: Art of Magic that is being held at the Art Gallery of Ontario (AGO) in Toronto since February. This is a poster collection from the golden era of magicians (circa 1890 -1930). This was the era where posters were

The Marketing Ecosystem is getting a Re-Boot with this Mar-Tech Platform

August 29, 2020 Site Administrator

The challenges today for marketers today in a Covid world has seen a rise in digital consumption of all media and increased purchases online, where the smartphone is now the primary device for all things digital. In the day before digital it was a little simpler to do advertising through television, radio, out of home and print (magazine and newspapers).

Marketing Automation – Myths and Facts

August 29, 2020 Site Administrator

The term marketing automation has been hyped as a solution to increase the sales output of your marketing activities. This suggests you can get a factory like output to sales if using marketing automation techniques in your marketing processes. After checking out a few white papers out there on the topic, I have come to the conclusion that automation is

Managing Your Communications Plan during a Crisis

July 29, 2020 Site Administrator

If 2020 has taught us anything, it’s to expect the unexpected. Now more than ever, it’s evident that a thorough crisis communications plan must include how your organization will manage a major local, national or worldwide event. While most of these events are out of anyone’s control, PR professionals do have control over the response and action their brands take

Where is the Money? Post COVID-19 Business Opportunities

June 29, 2020 Martin Seto

Since the Covid-19 pandemic hit, we are waiting for the market response to these new business conditions. We have taken a deep dive into this issue with reports from Nielson and RBC Economics to get a pulse of what is happening. We are entering into phase two in what we can call the “Medical Double” check phase as governments re-open