Marketing ROI

The Re-Invention of Online Events – The Canadian Online Publishing Awards

January 4, 2021 Site Administrator

As with all companies, they have had to pivot to survive in the new market environment and here is the story on how the Canadian Online Publishing Awards (COPA) was re-Invented into an online event from a live party that will be held on February 4, 2021. While online video communications has become the go to method of having meetings

The Latest Snapshot of Canadian Media Habits in a COVID World

November 30, 2020 Site Administrator

The digital lifestyle is now mainstream as the Generation Xers (40-55) are now the biggest consumer market in Canada and this generation was the first to buy online. Millennials or Generation Y (25-40), was the generation where a smartphone was their best friend growing up. Baby Boomers are now third in size (55+) according to the latest data from Happyfication,

The Art of Story Telling – The ROM’s Winnie the Pooh Exhibit

October 27, 2020 Site Administrator

The art of story telling is revealed in this romantic history of the creation of the Winnie the Pooh character that is a cultural icon. The exhibit shows the early work of the writer Alan Milne and how he created a children’s story based on the real life adventures of his son Christopher Robin. Partnered with an illustrator, E.H. Shepard,

Creative Inspiration – “Illusions – The Art of Magic “ Poster Collection

September 28, 2020 Site Administrator

Hey if you need a mental break to replenish your creative juices , you can take a virtual tour of the Illusion: Art of Magic that is being held at the Art Gallery of Ontario (AGO) in Toronto since February. This is a poster collection from the golden era of magicians (circa 1890 -1930). This was the era where posters were

The Marketing Ecosystem is getting a Re-Boot with this Mar-Tech Platform

August 29, 2020 Site Administrator

The challenges today for marketers today in a Covid world has seen a rise in digital consumption of all media and increased purchases online, where the smartphone is now the primary device for all things digital. In the day before digital it was a little simpler to do advertising through television, radio, out of home and print (magazine and newspapers).