Marketing ROI

Top Ten Mistakes In Advertising: #2 – Plan Your Campaign Timing Carefully

February 19, 2019 Site Administrator

As we saw in article number one, Testing remains front and centre the most important, powerful and effective thing you can do to help your advertising. Regardless of the budget, the message, or the media placement you make. Testing Is Advertising. You need to test and test and keep testing because there is going to be an opportunity for improvement,

Top Ten Mistakes In Advertising – #1: Ad Testing & Tracking

January 27, 2019 Site Administrator

It strikes me that there are endless opportunities out there for you to showcase your product or service using just about any form of media, and that’s fantastic. There is no shortage of media players in this media buffet. What I found the most powerful is utilizing all of those resources to their respective individual and then collective advantages. Sometimes

Using Market Analyses to Drive Business growth

July 7, 2017 Site Administrator

By Arlene Allen, Contributing writer Successful businesses have extensive knowledge of their customers and competitors and a deep understanding of the market they are operating in. Whether you’re launching a new product or service or are looking to boosts your performance with existing products or services, a market analysis is the first step in equipping yourself with the right information

SOCIAL MEDIA MARKETING – TO TWEET OR NOT TO TWEET

March 8, 2017 Site Administrator

Over 240 million people worldwide turn to Twitter every day to talk about things that interest them, even more now that politicians and celebrities have become a more active participants. They might be interacting with a trending topic, such as the US elections, learning about other world events, talking about their day-to-day life, or interacting with brands like yours. Being

MERCHANDISING – Impulse purchasing is more than a convenient placement of products

March 8, 2017 Site Administrator

Have you ever gone into the grocery, hardware or drug store intending to pick up just one or two things, and somehow end up leaving about $50 lighter and 20 pounds heavier? Your full bag of unplanned purchases is proof positive of the power of impulse shopping. While you may fall prey to impulse in other stores, in your own