Marketing ROI

Top Ten Mistakes In Advertising #4: Learn To Be Consistent in your Graphic Branding

May 21, 2019 Site Administrator

In the first three articles of this series, I think we have been very insistent at laying some groundwork for you, and I hope you’ve taken them to heart. It’s taken me 30 plus years to get to that level of understanding and you’re able to absorb it in only ten articles. Good for you. That’s fantastic. The history of the

Email Newsletter Best Practices: 6 Ways to Increase Email Engagement

April 22, 2019 Site Administrator

As an marketer, data is critical. For email publishers today, it’s more critical than ever to focus on what this data tells you about the subscribers on the other end of the send button – and understand what “makes them click”. If you’re seeing low or declining click-through rates for your emails, you may need to present your content in

Top Ten Mistakes In Advertising: #3 Identify Your Target Group

March 20, 2019 Martin Seto

As we saw in articles 1 & 2, we talked about testing and about the critical importance of identifying each and every ad you prepare. Those should be the foundation for everything that goes out to the marketplace. One challenge that I’ve run into on a number of occasions is that my clients have considered themselves to be the target

Life in the Digital Briar Patch: What happens when you get a Bad Internet Reputation?

March 20, 2019 Martin Seto

If you been around the digital space long enough you know you will learn something new all the time. It is an endless learning cycle and it keeps your instincts sharp as the digital space is still a can of worms as you never know what’s going to happen. One problem that I have encountered that is growing, is what

Top Ten Mistakes In Advertising: #2 – Plan Your Campaign Timing Carefully

February 19, 2019 Site Administrator

As we saw in article number one, Testing remains front and centre the most important, powerful and effective thing you can do to help your advertising. Regardless of the budget, the message, or the media placement you make. Testing Is Advertising. You need to test and test and keep testing because there is going to be an opportunity for improvement,