STRATEGIC PLANNING – Developing Your Winning Strategy

Strategic planning sounds impressive, but you may think it does not apply to your business. Strategic planning is typically associated with large companies with strategic planning departments who invest thousands of hours into analyzing their business, assessing their marketplace and developing a strategy. However, the need to develop strategy is just as important for smaller companies, particularly those with aspirations

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7 Steps for Developing High-Potential Employees

by Kathy Iris, Director of Operations, EJ4 High performing employees are the backbone of any organization. The old saying is true: Roughly 80 per cent of the growth of any organization is achieved by 20 per cent of its workforce. But high-performing employees don’t just fall out of the sky, they start as high-potential employees. To harness the power of

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SOCIAL MEDIA MARKETING – TO TWEET OR NOT TO TWEET

Over 240 million people worldwide turn to Twitter every day to talk about things that interest them, even more now that politicians and celebrities have become a more active participants. They might be interacting with a trending topic, such as the US elections, learning about other world events, talking about their day-to-day life, or interacting with brands like yours. Being

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