Managing Your Communications Plan during a Crisis

If 2020 has taught us anything, it’s to expect the unexpected. Now more than ever, it’s evident that a thorough crisis communications plan must include how your organization will manage a major local, national or worldwide event. While most of these events are out of anyone’s control, PR professionals do have control over the response and action their brands take

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The Changes in Media Advertising Landscape

The COVID-19 pandemic continues to impact consumer behaviour and thus, the media landscape. Many categories that are directly restricted by COVID-19, such as airlines, tourism and retail, are shifting or halting their advertising. Other categories continue to advertise while making changes to their messaging, ensuring it is both relevant and sensitive to the current environment (e.g. QSR focus on pick

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