Marketing Automation – Myths and Facts

The term marketing automation has been hyped as a solution to increase the sales output of your marketing activities. This suggests you can get a factory like output to sales if using marketing automation techniques in your marketing processes. After checking out a few white papers out there on the topic, I have come to the conclusion that automation is

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What is A Chatbot? The Human to Computer Customer Service Experience

A chatbot is a computer program which conducts a conversation via auditory or textual methods. This technology is designed to replace human interaction with customers and help them with processing orders or providing customer service. The promise made by vendors of this technology is that it would deliver smarter customer service through this automation. Historically, bots were used to do

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