Nielson – OfficeToday Magazine

The Argument to AdvertIse – The State of the Ad Market

June 29, 2020 Site Administrator

Throwing a global pandemic at brands and marketers, who already have had to endure epic media fragmentation in order to reach their best consumer, is like throwing gasoline onto a bonfire. Any ROI aspirations burned away from the time the WHO declared on March 11 that COVID-19 was indeed a pandemic and resulted in a venerable firesale of creative content.

How Effective is Digital as Part of the Marketing Mix

January 29, 2020 Site Administrator

The digital space has come under a lot of fire the past few years as we learned about the 2.5 million fake profiles on Facebook and the web is only 50% human traffic. The trust factor of some of these new digital channels is going downhill fast and doubt is creeping as do they really work? Is the data reliable