The Changes in Media Advertising Landscape

The COVID-19 pandemic continues to impact consumer behaviour and thus, the media landscape. Many categories that are directly restricted by COVID-19, such as airlines, tourism and retail, are shifting or halting their advertising. Other categories continue to advertise while making changes to their messaging, ensuring it is both relevant and sensitive to the current environment (e.g. QSR focus on pick

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How to Rethink your Marketing Model

What is your bounce back strategy to get your sales moving again in an upward direction. This posting will provide you research with the dramatic changes in consumer behaviour as we adjust to the new normal and adapt to this new behaviour. Key Takeaways for the New Normal Re-think how to sell to customers with social distancing measures and worry

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What is Happening with Millennials?

The key question that is on everyone’s mind is once we start to return to “normal”, which habits will persist, what changes were only temporary and will revert to pre-pandemic, and which trends that were already emerging will be accelerated. There are few people who doubt that daytime TV and news audiences will return to pre-pandemic levels as we return

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