Marketing Automation – Myths and Facts

The term marketing automation has been hyped as a solution to increase the sales output of your marketing activities. This suggests you can get a factory like output to sales if using marketing automation techniques in your marketing processes. After checking out a few white papers out there on the topic, I have come to the conclusion that automation is

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Canada’s Covid-19 App

The Feds launched a Covid 19-app to help contain the pandemic in record time (less than 3 months). This app was inevitable as it will help create a database of the Canadian population to contain the second coming of the Covid-19 virus. Current research suggests that the virus acts like a seasonal flu and eventually everybody will have to be

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A Campaign to Ban Advertising on Facebook to Stop Hate and Racism on the Internet

New York, NY, June 17, 2020 … In response to Facebook’s repeated failure to meaningfully address the vast proliferation of hate on its platforms, six organizations today announced a new campaign, #StopHateforProfit, that asks large Facebook advertisers to show they will not support a company that puts profit over safety. ADL (the Anti-Defamation League), the NAACP, Sleeping Giants, Color Of

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