Marketing Automation – Myths and Facts

The term marketing automation has been hyped as a solution to increase the sales output of your marketing activities. This suggests you can get a factory like output to sales if using marketing automation techniques in your marketing processes. After checking out a few white papers out there on the topic, I have come to the conclusion that automation is

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Managing Your Communications Plan during a Crisis

If 2020 has taught us anything, it’s to expect the unexpected. Now more than ever, it’s evident that a thorough crisis communications plan must include how your organization will manage a major local, national or worldwide event. While most of these events are out of anyone’s control, PR professionals do have control over the response and action their brands take

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